People

Jude Varcoe and Christine Palmer are the lead researchers for Premium Research.

Jude and Christine are joined by a wide range of Associates to meet the needs of each project they undertake.

Jude Varcoe started her professional research career 25 years ago.  While her career has included senior management roles she prefers to be hands on and heavily immersed in research and strategy.  Jude and her team take on a small number of research projects each year and are focused on undertaking these projects very well.  Jude is often asked to remain involved in projects to help design initiatives that reflect the research findings she has delivered. Jude finds this engaging and enjoyable.  Jude has significant experience directly relevant to this research.

Career Summary: Director for Premium Research Ltd (2007 – ongoing), Managing Director Wellington for TNS NZ (2002-2007), Researcher for TNS NZ (1998-2002), Researcher Analyst for the Ministry of Social Development (1994-1998).  Jude is a Member of the Research Association of New Zealand and a Member of the NZ Social Marketing Network. Jude has an MA in Geography from Canterbury University.

Christine Palmer has 23 years of research experience, including 8 years with global research firm TNS as a Senior Account Director and 13 years with Premium Research.  Christine specialises in research consultancy, client account management and large-scale quantitative surveys.  Her research experience spans a wide range of sectors, including both government and commercial. 

Career Summary: Associate Director for Premium Research Ltd (2008 – ongoing), Acting Managing Director Wellington for TNS NZ (2007), Account Director for TNS NZ (1999 – 2007), Researcher for Tourism Resource Consultants (1997 – 1999).  Christine is a Member of the Research Association of New Zealand.  Christine has a BBS degree in Marketing and Tourism from Massey University.